James O’Riordan farms with his father, Martin, in Kilbrin, Kanturk, Co. Cork. James is husband to Bríd and father to Lucy, Emily, Ellen, and Oliver. James originally started a career in engineering, venturing far and wide before his passion for the family farm brought him home. His father, Martin, is a dedicated presence on the farm, reinforcing age-old farming traditions while warmly welcoming new ideas. James is an advocate for biodiversity initiatives, he engages in beekeeping and recognises the pivotal role of hedgerows on the farm. James places emphasis on sustainability, balancing quality dairy production with environmental preservation, firmly rooted in the belief that farming is, above all, a family affair.