Michael Gordon’s family farm is in Crossmolina, Co. Mayo. Michael’s wife Ita, daughters Emily, Ciara, Aoife, and son, Kevin, also reside at the family farm. Their farming journey began in 1998, and in 2018, the Gordons transitioned from beef to dairying. The Gordon family know the importance of allowing biodiversity to co-exist within their productive farming system, nurturing habitats through beekeeping, birdfeeders and hedgerows. Kevin is a passionate advocate for technology and statistics in farm management, and the father and son duo lean on data driven insights to ensure the utmost health and welfare of their cows, which allows them to produce top quality milk.