Niall Mason, a fourth-generation farmer from Tralee, Co. Kerry is joined on the farm by his wife Deirdre and their two-year-old son Freddie. The Mason family has proudly owned and operated the farm since the early 1900’s. In 2022, Niall and Deirdre took full ownership of the farm, after a five-year partnership working with his parents, who both remain actively engaged in the farm’s daily operations. Niall’s forward-thinking approach is driven by a belief that standing still is never an option. He actively participates in local discussion groups and is always eager to embrace new techniques that will enhance the farm’s sustainability. Niall places a strong emphasis on the importance of caring for the land with the same dedication as their cows, prioritising practices such as grass measurement and low fertiliser usage. The Mason’s farm management decisions are guided by data, facts and statistics, instilling confidence that they are consistently guiding the farm toward a greener, sustainable future.
