James McCarthy, a fourth-generation farmer from Rosscarbery, Co. Cork, has been farming his land for the past 40 years. Husband to Mary, and father to Shane and Aoife, James has been immersed in farming from a very young age and remembers waking up early as a small child to help his father out around the farm. James credits his son, Shane, for helping him out full-time on the farm and believes he has the potential to surpass James’ impressive achievements to date. James considers milking his favourite element of dairy farming and takes pride in ensuring his herd are fit and healthy. A passionate sportsman, he enjoys watching matches in his spare time.